Digital Marketing Intern
- Accelerated campaign turnaround by deploying AI workflows into daily marketing execution.
- Supported multi-channel growth initiatives by coordinating creative content production and audience targeting.
Available For Roles
Purnima Sitaula
Growth Marketing & Campaign Specialist
I help growing companies acquire customers through high-converting paid ad campaigns, cold email deliverability systems, and AI-powered marketing automation.
Career Journey
Professional Experience
A track record focused on execution outcomes.
Content & AI Growth Marketing
- Cut content production turnaround time using ChatGPT, Claude, and Gemini for rapid research and hooks.
- Refined audience targeting by testing end-to-end ad copy, hooks, and calls-to-action on Meta.
Business Operations Assistant
- Secured inbox deliverability for outbound lead generation by configuring DNS records, domains, SPF, DKIM, and DMARC.
- Eliminated operational bottlenecks by deploying Instantly workspaces, managing CRM data integrity, and creating SOPs.
Qualifications
Verified Certifications
Click any thumbnail to preview the certificate.
Selected Work
Growth Case Studies
Real campaigns, infrastructure setups, and optimization systems.
Meta Ads & Campaign Testing
Owned end-to-end ad copy, creative hooks, and performance tracking across Meta Business Suite.
Read case study →
SEO & Answer Engine Optimization
Structured entity optimization for modern search engines, AI assistants, and featured snippets.
Read case study →
Content System & Email Infra
Configured SPF, DKIM, and DMARC authentication protocols to protect deliverability and outbound pipelines.
Read case study →
Capabilities
Skills & Tools
Technologies and methodologies used across campaigns.
Meta Business Suite
Microsoft 365
Instantly
Figma
Notion
ChatGPT
Claude
Gemini
Campaign Copywriting
Campaign Testing
Performance Tracking
UTM Tagging
Market & Competitor Research
CAC / CPL / Conversion Rate Analysis
Cold Email Infrastructure
SPF / DKIM / DMARC Authentication
Lead Generation Systems
Email Segmentation
AI Content Ideation
Growth Experimentation
Insights & Analysis
Growth Marketing Blog
Tactical essays on campaign testing, cold outreach systems, and AI workflows.
How AI Tools Accelerate Growth Campaign Testing
How I deploy Claude, ChatGPT, and Gemini to generate high-converting ad angles, audit competitor hooks, and cut ideation cycles from 8 hours to under 3.
Read article →Cold Email Deliverability in 2026: The SPF, DKIM, and DMARC Playbook
The technical step-by-step framework for setting up secondary sending domains, gradual warmup schedules, and strict DNS authentication to keep outreach out of spam.
Read article →Meta Ads Hook Testing Matrix: Finding Winners with Low Initial Spend
A structured testing framework to isolate high-performing creative hooks and headlines without diluting machine learning phases or burning client budget.
Read article →Building Automated Lead Qualification Pipelines with Instantly
How to eliminate manual triage by connecting outreach responses directly to verified pipeline stages, auto-tagging intent, and scheduling timely follow-ups.
Read article →
Direct Expertise
Growth Marketing Answers & Q&A
Concise, practical, first-person answers to high-impact marketing and strategy questions.
How do you approach a new marketing campaign?
I start by defining three fundamentals before spending budget: the exact ICP pain point, the conversion action, and competitor creative angles. Next, I build a matrix testing 3 distinct positioning angles with 3-5 creative hooks each. I allocate 80% of budget to proven channels and 20% to hook experimentation, scaling ad sets only after they hit our benchmark Cost Per Lead.
My Rule: Never scale budget on assumptions; let verified Cost Per Qualified Lead dictate allocation.
What makes a cold email effective?
An effective cold email depends on three factors: flawless technical deliverability (SPF/DKIM/DMARC), extreme relevance over clever copywriting, and a low-friction call to action. I keep copy under 90 words, personalize the opening observation based on verified prospect data, and pitch an exchange of ideas rather than demanding an immediate 30-minute demo.
My Rule: Relevance beats volume every time. One tailored email out-converts 50 generic blasts.
How can AI help with marketing workflows?
I treat AI as an execution multiplier, not an unedited autopilot. I use Claude, ChatGPT, and Gemini to rapidly synthesize customer research, generate 30+ ad hook variations, analyze competitor messaging, and draft outreach sequences. This cuts ideation time by 60-70% while keeping strategic human judgment in full control of the final output.
My Rule: Use AI to compress research and drafting time; use human judgment for voice and strategy.
What metrics do you track in paid advertising?
I monitor campaigns across three tiers: creative efficiency (CPM, CTR, CPC) to measure ad engagement, conversion efficiency (Cost Per Lead, Conversion Rate) to evaluate offer appeal, and commercial impact (Sales Qualified Leads, Pipeline Value). A low CPL is meaningless if those leads fail to turn into closed business.
My Rule: Always optimize toward revenue-generating pipeline rather than superficial vanity clicks.