Owned content and campaign execution end-to-end for SODHAM.com across Meta Business Suite, testing creative hooks and audience targeting.
SODHAM.com required structured ad testing to validate market messaging and engage target prospects on Meta.
The campaign needed compelling hooks, clear value propositions, and disciplined performance evaluation to avoid burning budget on low-converting creative.
Conducted competitor research to uncover audience pain points before briefing creative concepts.
Used ChatGPT, Claude, and Gemini to generate rapid hook variations and conversational ad angles, cutting concepting time from days to hours.
Drafted direct-response ad copy, headlines, and calls-to-action tailored to distinct audience segments.
Configured UTM tracking parameters and scheduled creative assets inside Meta Business Suite for accurate attribution.
Analyzed click-through rates, reach, and engagement data to evaluate which messaging angles performed best.
Pruned underperforming ad variants and allocated budget toward proven winning hooks.
| Campaign Metric | Initial Baseline | Campaign Output | Observed Impact |
|---|---|---|---|
| Creative Turnaround | 2–3 Days | 4–6 Hours | Cut ideation cycle by 65%+ using AI workflows |
| Hooks Iterated | 2–3 Static | 20+ Angles | Multi-angle testing coverage across audience segments |
| Click-Through Rate (CTR) | 1.1% Average | 2.4% Winning Hook | Stronger hook engagement and message-market resonance |
| Campaign Setup & UTM | Ad-hoc links | 100% Tagged | Clean attribution across campaign parameters |
I would deploy split-testing for landing page variants alongside initial ad creative tests.
Tracking post-click conversion rates directly provides an earlier signal than social engagement alone.
