1. Domain Management & DNS Protocol Setup
Configured secondary domains and connected custom DNS records to isolate core brand reputation.
Implemented strict SPF, DKIM, and DMARC authentication protocols across Microsoft 365 admin centers.
Cold Email & Content System
Configuring DNS authentication protocols, Microsoft 365 tenants, and Instantly workspaces for reliable outbound delivery.
100%
SPF/DKIM/DMARC Pass
99%+
Inbox Placement
14-Day
Warmup Routine
<1%
Hard Bounce Rate
The Brief
Outbound campaigns risk landing in spam without rigorous technical configuration and verified domain records.
The project objective was building a dependable email foundation to support client outreach and lead generation while protecting primary domain sender score.
What I Did
2. Instantly Workspace & Warmup Calibration
Connected authenticated inboxes into Instantly workspaces and scheduled progressive warmup routines.
Monitored daily sending volumes to safeguard sender reputation against abrupt spam flag triggers.
3. CRM Hygiene & Workflow Documentation
Audited CRM contact lists to remove duplicate records and maintain high database accuracy.
Drafted step-by-step operating documentation (SOPs) to ensure all setup processes remain repeatable across new client accounts.
The Numbers
| Setup Check | Pre-Configuration | Post-Implementation | Operational Benefit |
|---|---|---|---|
| SPF Record | Missing or misconfigured | Valid TXT record deployed | Prevents sender spoofing |
| DKIM Keys | Unsigned outbound mail | 2048-bit cryptographic key | Authenticates message origin and content integrity |
| DMARC Policy | Zero policy enforced | Active quarantine policy | Enforces domain protection against impersonation |
| Warmup Duration | 0 Days (Cold blasts) | 14–21 Days staged | Builds verified positive sender reputation |
What I Would Do Differently
I would deploy automatic webhook triggers between Instantly and the CRM earlier in the process.
Real-time intent classification allows sales reps to follow up with interested prospects within 15 minutes of positive reply.
Infrastructure Visuals
